I am geeking out so hard on the new American Horror Story, 1984 with every scary 80s movie all rolled into one. I love Stranger Things and Glow makes me beyond happy. I am Generation X, and watching these shows is like I’m back in my childhood living room on Quail Hollow Drive, toes tucked into our basement’s plush gold carpet, watching television.
I won’t argue that all the recent shows set in the 80s heavily stroke my nostalgia boner, but whey are there all of a sudden so many? This Forbes article puts it best, “’A lot of the decision-makers in Hollywood now grew up in the ‘80s so for the showrunners, writers, executives, and especially the Gen X folks who are in charge of programming at a lot of networks, it’s about nostalgia,’ says Michael Schneider, Variety senior editor.”
While Gen X is lost in today’s editorials about Boomers and Millennials, we are working behind the scenes as content ninjas. Without being acknowledged as a significant generation, Gen X is exerting its relevance the best way it knows how: through television, pop culture, and kitsch.